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Lukewarm hatch gets more style for 2014 by Mike Schlee
Happy Birthday Scion! You are 10 years old. And while most spend a 10th birthday wishing for ponies, PlayStations and puppies, Scion is hard at work looking for a greater share of the market.
To date, Scion has spent $100 million on the arts to help engrain the brand into youth culture and it seems to have worked with the lowest average age for buyers of any car brand.
Still, the child of Toyota has suffered a lack of popularity in recent years, due mostly to some rather stale product.
Helping solve part of the problem, the FR-S launched last year bringing one new model to the lineup while increasing interest in the brand overall.
With an average owner age of just 31, the FR-S proved to be another hit with younger buyers, despite its higher price tag (for a Scion). That’s nothing, however, compared to the tC, which continually wins over youth buyers with the youngest average age of any car in the industry at just
Scion announced pricing for its special 10 Series FR-S, which carries a $2,170 price premium over the normal manual model excluding delivery fees.
For the price, buyers get a special package celebrating the brand’s 10th anniversary. Those enhancements include dual automatic climate control, HID headlights, LED daytime running lights and 17-inch wheels.
The cabin gets a frameless rear view mirror, a dashboard electroluminescent panel, an illuminated shift knob on automatic models and glowing front and rear badges.
Scion is asking a $1,250 price increase for the automatic transmission and glowing shift knob, all of which bring the price to $28,675.
It doesn’t just look unique, the philosophy behind Toyota’s new Me.We concept car brings an innovative approach to the automobile, looking to harmonize concepts of personal transportation and the greater good of the planet.
Working with Massaud, Toyota built the Me.We to combat global issues of economic and environmental challenges, while also meeting the needs of consumers. Essentially the name says it all, being a car that’s both for the individual, as well as designed for the greater good.
Propulsion is environmentally responsible using electricity with in-wheel electric motors and batteries under the floor. The car’s structure is made of aluminum, while polypropylene body panels keep weight to 1,654 lbs. Designed to use fewer materials and more renewable ones, those panels are also fully recyclable.
To help combat the increasing number of vehicles on the road, Toyota isn’t just exploring the use of materials that will help reduce emissions in its vehicles, but sourcing materials that also produce fewer emissions in
AUSTIN, TX – Lexus confirms the LF-LC concept car will enter production, a move long rumored since the rear-wheel-drive hybrid sport coupe was introduced to much fanfare at the 2012 North American International Auto Show in Detroit.
“That was (intended as) a concept car, and I think it surprised everybody, including us, when Japan said due to overwhelming response they decided to do it,” Brian Smith, Lexus’ vice president-marketing, tells WardsAuto at a recent media event here. “It’s a huge win.”
Smith declines to reveal details about the LF-LC, including when production will begin.
The concept was a studio-wide effort by Toyota's Newport Beach, CA-based designers to "advance the redefinition of Lexus with emotive, avant-garde beauty and advanced technology, yet remain within reach for premium buyers."
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