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Borla Exhaust named title Sponsor of BK Racing #83 Toyota Camry
Apr 22, 2014 - 12:05 PM - by {administrator}
Our Friends at Borla Exhaust are pretty excited about this and wanted us to share with you guys.



Breaking News: Johnson City, TN — Borla Exhaust, the world's leading high-performance exhaust manufacturer for race and street, has signed on as primary sponsor of BK Racing's #83 Toyota Camry. The Borla car is now being prepped for NASCAR's famed Daytona 500 on February 23rd. The agreement includes four more Sprint Cup Series races (to be announced) during the 2014 season.

Champion rookie Ryan Truex has been named driver, supported by BK Racing crew chief Dave Winston. Truex won two back-to-back NASCAR Pro East championships in 2009 and 2010, and totaled five career victories in the series. With starts in all three NASCAR national touring series since 2011, Truex posted a 2nd place finish at Dover in 2012.

Drawing on decades of experience building high-performance exhaust systems and headers for winning top-fuel NHRA dragsters, road racers and Baja 1000 trophy trucks, Borla's R&D team is working with BK Racing to develop high-flow race headers for their cars. Slated to be completed in time for the... [Read More]
Reply to This Post 1 Reply | 75 Views
When Scion's too tiny, Toyota pilot program allows a larger loaner
Apr 21, 2014 - 3:19 PM - by {got-rice}
http://www.autonews.com/article/2014...-larger-loaner
Quote:
NEW YORK -- Scion is rolling out a pilot program that will allow vehicle owners to use other Toyota models as short-term loaners.

"The idea is the person purchasing a Scion gets limited access to the Toyota vehicle family," said Scion Vice President Doug Murtha. "So someone with an xB can get hold of a pickup or a van if they need it."

The Scion Swap program will be tested at dealerships in Miami, Houston and Phoenix.

Such concepts are one reason Toyota created Scion -- as a way to test ideas without involving the entire Toyota owner body. By using Scion stores, it can test smaller batches of customers but expand programs across the Toyota network if they prove successful. About 1,000 of Toyota's 1,200 dealers carry Scion.

Details are still being ironed out, but the Scion Swap Web site says Scion owners can get 10 complimentary rental days a year, although the Scion owner will be responsible for refueling and any damage.
... [Read More]
Reply to This Post 3 Replies | 127 Views
CES 2014: Toyota shows off fuel cell car that can also power a home
Apr 19, 2014 - 9:01 AM - by {heartdisease}
http://touch.latimes.com/#section/-1.../p2p-78793043/


I have always thought the bugaboo with hydrogen was trying to build out a many billion dollar fueling infrastructure. I still see that as a huge obstical.
Reply to This Post 2 Replies | 106 Views
Toyota Plans Scion Overhaul as Youth Brand Hits Adolescence
Apr 19, 2014 - 12:34 AM - by {got-rice}
http://www.bloomberg.com/news/2014-0...olescence.html
Quote:
Toyota Motor Corp.’s Scion line, a U.S. experiment intended to win over young buyers with idiosyncratic designs and low prices, will overhaul its lineup amid fading sales as the brand reaches adolescence.

Beginning in 2015, 12 years after Scion’s establishment as Toyota’s third U.S. brand, the company will introduce the first of three new vehicles, Doug Murtha, vice president of Scion sales, said yesterday in an interview at the New York International Auto Show. While Scion will continue to offer about five different models, Murtha declined to say which current products will be discontinued.

“Beginning in November in Los Angeles, we’re going to show the first of three new products that will come to market within a 24-month period,” Murtha said. “Beyond that, there are no real specifics on what’s going to sunset and what’s going to stick around.”

Scion sales surged after the nameplate’s introduction across the U.S. in 2003, peaking three years later at 173,034
... [Read More]
Reply to This Post 31 Replies | 445 Views
2015 Toyota Camry Revealed
Apr 16, 2014 - 8:58 AM - by {AutoGuide.com}


Quote:
For 2015, Toyota is peeling away all the sheet metal below the roof to keep it’s perennial cash cow in the top spot.

Bowing at the 2014 New York Auto Show, this is one of Toyota’s most important vehicle debuts if not also one of its least exciting. The all-important guts are exactly the same, meaning a 2.5-liter four cylinder, 3.5-liter V6 and 2.5-liter Atkinson cycle hybrid are still at the heart of what makes a Camry, well, a Camry. It’s a proven formula that Toyota counts on for consistent sales like McDonald’s does the Big Mac.

Unlike the sandwich made of “two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun,” the Camry requires regular rejuvenation to maintain its sales dominance. Since launching the current generation in 2011, Toyota can lay claim to almost one million Camry sales. For a single nameplate in the auto industry, that arguably does make this car the auto industry’s Big Mac.

Seeking to spice up its bread-and-butter product,
... [Read More]
Reply to This Post 68 Replies | 2,346 Views
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