Some use a microfiber pad, which would probably work similar to your microfiber towel though. Some do prefer applying with their hands, but I think that puts down a bit too much oil onto the leather. I usually use a foam appliactor pad, something simple like:
http://www.autogeek.net/pinfoamwaxap1.html
You could try going in naked...
Anyways, I guess Zaino is like that, I've never used it, so I duno how the smell works, but I can't help you on that part.
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2007 Toyota Camry SE 2GR-FE
Retrofit TSX HID Projectors | TRD Lowering Springs | Smoked LED Tails | Custom Apexi WS2 Catback Exhaust | BlueBatMobile Eyelids| UR Front Strut Bar | UR 23mm Rear Sway Bar | K&N Short Ram Intake| Kenwood DNX8120 In-dash | Lexus IS350 18" Wheels | Toyota Japan JDM Vent Visors | IS-F Black Leather Shift Knob
Other cars: F20C (AP1) | 2JZ-GE (JCE10)