Fixing Scratches on roof of 4Runner

[upprc04]

I recently noticed scratches on the roof of my 4Runner. It looks like a tree or a low clearance sign scratched the roof of my car. I have attached a picture of what it looks like. I was wondering what I should expect to pay to have it fixed. I have also seen some ways to fix scratches yourself. I know the picture isn't the easiest to see and I'm not expected an exact estimate, but I was wondering if this is something I could try to fix myself? If so, what would some people recommend? If not, what would I expect to pay if I brought it in to the dealership to be fixed? Thanks in advanced.

[humanoid]

It looks like it's all the way to the primer... is it? Whether you can fix it yourself of not depends on how the deep the scratches are. If it's past the clearcoat and the paint then you're screwed and need a repaint.