Not many things change a car's appearance as much as wheels do, so start there. You probably want the projectors to make the front end look better right? Well here's a little tip to make your front end look better for free, remove your license plate. Also there's some other cheap stuff you can do like the home depot lip and adding some colored grill trim as well as painting you front toyota emblem black. Of course this depends on what the color of your is.

Thats my front end with no license plate, red grill trim, missing emblem (it came off while driving) and carbon fiber eyelids.
Also you should look into sway bars, an intake and an exhuast