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Interestingly enough here is the description of the cheap denso plug in question. It does seem to suggest that it is also Platinum. I have seen too many instances where manafucaturers sell the same thing with a different label and attempt to sell one at a premium. I have a gut feeling this may be one of those instances
DENSO REGULAR CLASS MULTI-GROUND SPARK PLUG, SOLD INDIVIDUALLY -- 14 mm thread, 19 mm reach, 5/8 in. hex size, gasket seat, resistor type, solid terminal, dual ground electrodes, 0.044 in. gap; Designed with heavy duty insulator that provides unparalleled dielectric strength and thermal conductivity under extreme temperatures; Five-rib design prevents flashover while decreasing voltage loss; Copper glass seal bonds the center electrode and insulator together for a gas-tight seal; Platinum center electrode utilizes platinum to shrink the surface area of the center electrode tip for maximum firing performance and minimum voltage requirements; Platinum ground electrode resists gas and electrical erosion and corrosion extending service intervals to 60,000 miles.
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