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The dealer cost in Canada for a base TCH is about 29,600 which includes PDI and the federal surcharges. Currently there is also a 2K factory to dealer incentive on the TCH ends on Apr 30.
At 2.5% over invoice (~$750) is a fair price to the dealer to afford to stay open and be there for service and your next car as well. Could you grind out a better deal? Maybe, maybe not but at this price you walk away with a great car and a good price and the dealer is happy as well. Take it.
My experience with Toyota pricing is that most of these 'higher end' vehicles MSRP at invoice + 10%. It is a rough guide for other models.
Last edited by cdn_tch; 04-23-2009 at 02:09 PM.
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