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Blu-Logic is installed either at the Port or at the dealer so you're right in that Toyota is essentially adding the accessory as "standard" equipment.
The factory bluetooth is integrated into the audio system (headunit and speakers). I don't have much exposure to Blu-Logic but it appears that it's simply a unit with hang up/answer buttons.
The factory unit at least allows phonebook transfer, call display, much easier pairing (if you have the nav, it's paired onscreen rather than through voice commands).You can dial by name, number, speed dial, redial, caller list, onscreen phonepad and last called ("call back").
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2010 Prius Technology Package (Cdn)
OEM Cargo Mat, OEM All-Weather Mat, LED ext/int lights, 5000K HID, OEM Fogs, Euro Mudguards
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