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Re: Price Tug-Of-War
On Fri, 23 Dec 2005 16:45:16 GMT, Gord Beaman <gord@islandtelecom.com>
wrote:
[color=blue]
>"Sharx35" <sharx35@hotmail.com> wrote:
>[color=green]
>>
>>"Ray O" <rokigawa@tristarassociatesDOT.com> wrote in message
>>news:b4e59$43aba429$180fead6$11808@msgid.meganewsservers.com...[color=darkred]
>>>
>>> "Built_Well" <bw@bbbb.com> wrote in message
>>> news:6ZGdnfFRDqfGxDbeRVn-rw@sysmatrix.net...
>>>>I may give in to my local dealer's price. Over the
>>>> phone today, the sales manager came down to 18,800 from
>>>> $18,950 (out-the-door with a $50 Doc. fee).
>>>>
>>>> It's still above the 18.2 I can get one-hundred miles
>>>> away, but the local sales manager said that subtracting the
>>>> current $500 rebate from the LE's INVOICE price of 19,250
>>>> gives 18,800 (with $50 doc fee).
>>>>
>>>> Hmm, Edmunds says this car has an INVOICE of between about
>>>> $18,800 and $18,950, not the $19,250--yet two different dealer's
>>>> today both stated the invoice as 19,250 ($300 to $450 more than
>>>> Edmunds). Somebody's messing with the invoice figures?? Could
>>>> it be Edmunds or the 2 dealers? [chuckle]
>>>
>>> I don't think Edmunds includes Toyota Dealer Advertising Association fees,
>>> which would account for the price difference.[/color]
>>
>>This whole thing is bloody bullshit. Can you imagine buying ANY kind of
>>appliance, for example, with an
>>advertising charge tacked on to the invoice price?
>>
>>[/color]
> Christ yes...next they'll be charging a storage fee for the time
>the car sat on their lot for God's sake.[/color]
Of course the consumer pays for showrooming the car. Dealers separate
out other charges because most consumers will bite. There is almost
no business or economics education given in high schools, and only
about a quarter of Americans go to college. Of that quarter, the
liberal arts majors won't be exposed to them and a lot of the science
majors - engineering types and even pre-med students - will learn just
enough to get by.
No business wants to compete on price. By hiding the real,
out-the-door prices, they can get folks into their showrooms by
advertising a killer price, then adding on overhead costs as separate
line items. The participants on this NG are savvy enough to
understand that the out-the-door price is the only thing that matters,
but we are a minority of the buying public.
We really need to get some economics education into our high schools.
Please keep track of what your schools are teaching.
Jim
Norfolk, VA
P.S. - Now the hotels are doing it. Energy surcharges, telephone
access fees, aven an occasional charge for newspapers and safe access.
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