Are you driving manual or auto? Also it depends how you drive.
I have a 99 camry manual 4 cyl and in the city i do like ~26-28 and on highway i can get like ~30-31, in a normal week of driving from school, home, work, and misc i usually average like ~28. I kind of drive like an O'g heh. When i see a red light i go into neutral and let it ride, also i try not to accelerate too much, shift at 3k rpm, and try to drive steady.
I really haven't done too much to my car. It has like 81k miles. I've changed the spark plugs to ngk ridiums, oil is sync-blend 5-30, and took out all the junk in the trunk heh. I would clean out your trunk if you have stuff in there, cause weight is somewhat a factor.

at least that's my 2 cent