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The American public likes letters and numbers for some stupid reason. If the company named the cars like Legend, Vigor, Skyline, Atenza, American Joe would be like, "WTF, this is so gay, these rice cars."
So by immitating the European naming, like S500, C230 and 330i, the ignorant American Joe would be like, "hey, this must be as good as the European cars."
And probably, some average Joe may think that Acura and Lexus are not Japanese and is an American company. My roommate actually thought that Lexus was made by Ford until I asked him what he was smoking.
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