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Originally Posted by zeorai
I'm a bit torn by this plus confused. Now the whole premise of NASCAR is race on Sunday and sell on Monday. But the Camry is already the best selling car in the US so I'm confused. Marketing would be the motivation. But seeing as Toyota's sales are already strong, is there some benefit I'm missing?
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They need to get ford, chevy, and GM truck buyers to see the Toyota logo. They may see it on a Camry crossing the finish line, but they will remember it when they go buy thier next truck. And its not just mom and dad, its the kids too. How nice would it be to see toy or model Camrys in the rooms of kids, 10 years before they start buying thier first car or truck.
fan
