Fast forward to almost 2011(Under 20 days for the new year)...
My wife's 2011 came w/o the blessed hitch but it has the tow prep pack. I am searching for the oem part number as I am perusing the numerous threads on this big mistake by Toyota not to include it as standard item...
No arguments from me on that one. I might as well continue your rant.
I mean honestly, if you opt for the towing prep package, wouldn't it be a logical assumption that you would have every intention in adding a hitch? One exception would be the Canadian 3.5L Models (at least the 2008 and 2009 models), which all had the towing prep package as standard equipment, which is dumb but was likely done to have fewer options available so as to facilitate shipping, but still.
Oh, and wouldn't it be also a safe assumption that if you opted for the hitch, that you would most likely want to have a place to plug the trailer wiring into, so you could have lights on it and tow it legally? Then why is this yet another option? The only use for the hitch where no power would be required, would be for a bike rack, or something similar, but I am sure that they would be in the minority when compared to those who would be towing something.
Speaking of power, it was also very smart for Toyota to only include a 4 wire plug as the only trailer wiring option, even though the fully equipped V6 is rated to tow 5,000lbs. Try to find a 5000lb trailer that you can safely and legally tow without a brake controller, that necessitates a 7 pin plug.
Why do they do this? Why? Because the majority of their profits come from parts. My OEM hitch was around $600CAN installed and my 4 pin wiring harness was around $200CAN installed. I then had to go to a trailer hitch shop to have a 7 pin plug installed with the 3 additional wires run to the appropriate location, and a brake controller wiring harness installed, all for a total of $175CAN.