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Different market segment. Rav4 is more of a "cute" AWD vehicle where the FJ is designed for the hard core offroad segment. It offers all of the hardest core offroad gear in a no-nonsence package (no carpet). It offers locking diffs, huge ground clearance, the works!
Think of it as a beefed-up Toyota Extera.
The Rav-4 was made for someone who needs a small car to drive when it snows, not a serious off-road vehicle. Have you ever looked at the tiny half-shafts on a Rav-4? Definitely made for the highway!
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