I just bought my 08 Tacoma. I had to wait a full two months on it because I wanted one in the available advertised color of Desert Sand Mica. There were only (5) Desert Sand Tacomas scheduled for this (5) state region for the last 3 months of 2007. Mine was one of them. I could have gotten a Tundra for a couple of thousand cheaper and in a weeks time as hundreds of the Desert Sand Tundras come off the line in San Antonio each week.
The Tundra is WAY too big for me and my uses. I like getting 20 MPG not 13 on a good day as the Tundra would deliver. I wasn't real keen on purchasing 18" tires in a couple of years either, ouch, that would hurt the wallet bad. And the Tacoma barely fits my garage as it is, no way the Tundra would have fit so I would have a new vehicle I would "have" to leave outside.
My computer password at work right now for the next few weeks is, "notundra". Easy for me to remember! To each his own but I prefer the Tacoma. It has 36 more HP's than my old 93 4.0L Cherokee had so I got a newer vehicle that goes faster than my old one did but gets the same mileage while pulling more weight.