Supra is a well known name since the 70s that will sell. Lots of people can not afford to buy a Porche, BMW coupe or even a 350Z. But if the Supra comes in with a low enough price with decent performance then a lot of new buyers will show up. As with all manufacturers, a faster Supra with a more powerful engine will be made to compete at the top end.
But for now, a low priced Supra with decent performance is what alot of people want. The IS350 is a luxury car. The Supra hopefully will be about sport as in sports car without alot of dead weight. Since most
of the platform and parts are already from IS, the new Supra does not have to be sold at a high price to be profitable.
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My point was simply that why sell the supra now? They're selling so few IS350's right now already... (Hovering around 1,000 units a month.) A supra isn't going to go flying off the showroom floors to be profitable. Nor is Toyota a "Win on Sunday, sell on Monday" company. If it comes bakc, it's just to bring back a name. Not exactly something I can respect.
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Hemi3tc