XRS here. I live in a flat one story apartment complex, so my car is parked just 10 feet away from my window. One morning I had just woken up and heard two guys talking outside. Painters or something - the complex was doing some remodeling around that time. Anyway, they stopped briefly in front of my flat, and a moment later I heard one of them say, loud and clear:
"Is that a
Toyota??"
The second incident happened in the parking lot at the mall. I had just parked my car, and as I was walking away I noticed two 20 something guys rushing past me in the direction of my car. I heard one of them say "Hey, check this out!", and took a quick glance back. Sure enough, they were marveling at my car like it was a Porsche or something. Later on I spotted them getting back into their own car. IIRC it was a Celica, which probably wouldn't have been so surprising, but still, it proves that the new Corolla isn't as invisible a car anymore.
Finally, two weeks ago I noticed a new car in our lot. Turns out that the guy living across from me, whom I don't even know, went and got a new silver '09, base model, after my XRS had been in the vicinity for just over 2 months. IMO that's one of the best compliments so far.