POR15 has been available to the public for quite a long time, but it isn't used so much because like you said, it is expensive
POR15 has a lot of other products, but what you are talking about is the seam sealer, and what it does is seal seams! For example when you cut out a chunk of metal from your body (lets say floorpan), after you weld in the new piece of floorpan, you apply this sealant around the repaired seams.
If you rip out your carpet and look at your floorpan, you will see orange hardened goo inebwteen the layers of sheet metal. That is the OEM seam sealant, same idea as POR15.
http://www.por15.com/