History of the Toyota Logo
I found this the other day.. If you are not interested in trivia just skip the rest of the post
Quote:
The Toyota logo is three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.
In Japanese, 'Toyo' means an abundance of, and 'ta' is rice. I'm told that some Asian cultures believe that those blessed with an abundance of rice are blessed with great wealth.
When the company was founded in 1937, the name 'Toyota' was used rather than the family name, 'Toyoda'. There were three reasons for this:- Signify the separation of the founders' work life from home life
- Simplify the pronunciation
- Give the company an auspicious beginning; eight is a lucky number and it takes eight strokes to write Toyota in Katakana, whereas it takes ten to write Toyoda
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2008 Highlander Limited AWD, Silver, SmartKey, VSC/TRAK, Bluetooth, Remote Start, No Nav, Tow package/hitch/color matched fascia, roof rack cross rails, Color keyed mud guards, Camry trumpet horns
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