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Originally Posted by Z28Wilson
It is quite simple. Toyota doesn't need to increase its warranty. Longer warranties are designed to boost things like resale value and consumer confidence in the brand. If you haven't noticed lately, they need no help with either.
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Exactly. Basically, they are running all of thier plants at 110% of capacity, selling every vehicle they make. There's no need to offer incentives to consumers to buy thier product. Now, it would be nice for the consumer, and since Toyota's quality is high, thier costs of increasing the warranty may be less than thier competitors would be if they felt forced to match Toyota's move, but at this point, all it would do would increase costs without increasing sales (since they are capacity-limited on many models).
