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[Z28Wilson]

Originally Posted by Corona67

It is most definitely a gimmick. GMs, Chryslers and Fords are much less reliable than Toyotas; that's why they've started offering higher warranties in order to draw in buyers.

Actually, going back to the whole point-of-view thing, many people would tend to view this as a sign that Domestic quality is up, and to drive the point home they're offering longer warranties. Again, if quality was still in the crapper these longer warranties would be a big money-losing proposition for these companies. So while I agree with you that longer warranties are marketing tools, you cannot ignore the logic that quality gains have to occur in order to form a solid enough business case for these longer warranties.

You don't know how many times I've heard "Well if the Big 3 were really confident in their product they'd extend the warranties to drive the point home." I suppose they're damned either way.

On a side note, MSRPs on GM vehicles AFAIK were unaffected after GM announced the 5/100 Powertrain warranty. I also found it really odd that GM is also offering the warranty on Certified Used Cars, since GM does not make a dime off the sale of a used car.