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Wow, you just proved the point of the article, and didn't even know it. . . . A comparable "base" domestic truck is $2000 cheaper than the Tundra, so Toyota has to give a rebate to their own dealerships to offset this price differential. If Toyota feels the need to offer dealers this rebate to convince them to buy a new "base" Tundra (after all it's a rolling advertisement for the dealership and a BRAND NEW VEHICLE), why would they not offer the same rebate for a customer looking for a base truck . . . . (oh wait, they do!!!!)
And yes, Toyota's have better resale value than any domestic, due in large part to their non-dependence on fleet sales, better quality reputation, and overall lack of rebates/fire-sales. . . . . I know this, as does everybody else. . . . This thing you call "biased" is actually good 'ol common sense and objectivity . . .
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-Behind every argument is someone’s ignorance. 
- Never underestimate the power of stupid people in large groups.
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