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2007 Toyota Tundra Makes a Strong Debut in the Large Pickup Segment, Power Information Network Reports - Daily Auto Insider
The Daily Auto Insider
Wednesday, March 21, 2007
March 2007
Initial trading patterns for the all-new 2007 Toyota Tundra suggest a strong start for this model in the domestic-dominated large pickup segment, according to real-time retail transaction data from the Power Information Network (PIN), a division of J.D. Power and Associates.
Since the all-new 2007 Toyota Tundra large pickup was launched in early February, owner loyalty for this model, which represents the percentage of Tundra owners who traded for another Tundra, is 53 percent (February only) — more than twice the January rate of its predecessor and more than 20 percentage points higher than in February of 2006, according to a PIN news release.
Additionally, trading from the Tundra to each of the mainstream domestic large pickups (Chevrolet Silverado 1500, Ford F-150, Ram 1500) dropped considerably in February when compared with January, while trading in the reverse direction increased.
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