yeah, I imagine they just mean the pads and rotors, even then though if it goes past them, its still not awful. $3000 is still rather high though, but I guess can be reasonable. IIRC when I priced a full brake job through where I work it was about $30 each for front rotors, $25 or so for rears and pads ranging from $20 to $75 a set depending on grade. Then again we're kind of high compared to the competition but that will hopefully give you a good idea of what you'll find. (Nice part of working a place like that, I can get front rotors for $12 a piece and rears for $9

discount ftw)
edit: that was pricing for my 92 GT but the prices shouldn't vary too far from those.