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Originally Posted by toyotafanfan
Are you serious? You actually think Toyota shouldn't get into the full size truck market because gas prices are high?
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They are already in the market. Their previous Tundra took a hit in sales. Go to Toyota dealers and you'll see dozens of 2006 Tundras growing mold in the back lot. Not even their $3,500 or $4,000 rebates help move them out.
My neighborhood dealership has only sold 3 new Tundras in a week while over 60 of them are rotting on the lot.
The big 3 are also taking a hit on sales of their big trucks.
If Toyota was smart, they would expand their hybrid line up on the lower priced cars like: Yaris, Corolla and not on Premium models like Highlander or a $27,000 hybrid Camry, not including dealer mark ups.
If they were smart, they'd pump hybrid technology into smaller cars not pigs like an SUV or a big 4 door sedan.
Honda is hard at work to mass producing Hybrids. Basically they're shooting for a hybrid vehicle to sell for under $15,000. When that happens, people will line up for blocks to buy one.
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They are building 200,000 trucks in a market of 2.4 million. Keep some perspective.
Fan
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Wow, build a limited number of vehicles for a loss. Some perspective of yours.