I don't know if you guys seen the commercials, they've been out for awhile but Ford came out with one similar to Toyota's truck ads, at least in principle, comparing one competitors features to another, like the one stating the full boxed frame vs non-fully boxed frame-something along those lines. So that's one indication they are worried, but I don't think like to the point of panic (at least for the truck market-at this point at least). Yes the new Tundra will strike a cord among its competitors like any other new product in the auto market but I think overall the domestics aren't too worried, just keeping an eye out and see how the Tundra does regarless if the sales dwarf what the domestics put out, which I know it does anyway.
