Reducing the light output slightly helps the headlights last
much longer. Here is some content from the Wikipedia entry on light bulbs:
http://en.wikipedia.org/wiki/Lightbu...and_efficiency
Light output is approximately proportional to V3.4
Life is approximately inversely proportional to V16
This means that 5% reduction in operating voltage will double the life of the bulb, at the expense of reducing its light output by 20%.
Taken to a greater extreme than the example above, if the lights are run at 80% voltage, that would be 1/2 brightness and 35x life extension!
A drop to 1/2 brightness corresponds to a single f-stop in camera exposure, a clearly noticeable but not extreme difference, and this is about what I see when I get in my car at night (I don't turn on my lights, but rather wait a few seconds for the car to switch from DRL to normal headlights). So the short answer is, they run the DRLs at slightly lower voltage and 1/2 brightness so the bulbs don't burn out disturbingly quickly.