Anyone have Matrix demographic info?

[jwebb]

I was just wondering if you had any demographical information for the consumers of the Toyota Matrix. I am putting together a promotioinal plans book for school and am in need of some statistics as to who is the primary buyer of the Matrix. Things like gender, age, race, income, geographical location, etc. If you could provide me with this information it would be greatly appreciated. Thank you.

[MrJones]

male college student. 18 - 24. income.. student enough said. northeast.

[jwebb]

i know the obvious, i just need somewhere that i can find concrete figures and stats to use in a professional presentation. Ive called Toyota's corperate office and they couldnt help me out, nor could local dealers.

[CamryOwner98]

you'd have a better chance at searching through google. I'm sure the information is out there, you just need the right key words. Automotive publications could be a key.

I'm taking a market research course and other than 3rd party research program and databases, google is your best bet if you don't have much time.

You'll want to look for industry articles, which are more credible than calling around and searching forums.

[jwebb]

yeah thats what ive been doing. I called Toyota's headquarters and they told me to post on this forum. I thought it was odd, but gave it a shot nonetheless.