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That's because it is so unusual for Toyota to have a "serious" problem. Ford, GMC and Dodge are used to it. Case in point; the new Ford diesel particulate filter problem, where they'd belch flames out the exhaust. Other than a couple of 'net posts, I didn't see to much about it. I never saw any news articles concerning the 5.4L head gasket leaks on the '99 model. It was a big deal, affecting a butt-ton of vehicles. I won't even start on the wiring fires.
My point is, Toyota has impressed me in several ways. One in particular.
My '99 F-150, at 120K miles, needed new Upper and Lower balljoints. $900. Turns out that my problem is not at all uncommon in the 2WD trucks. Any help from Ford? Heck, no.
So, after setting fire to the truck (Don't ask. It's very embarrassing.), I found and bought a used '05 DC. As soon as I got it home from the dealership across the state, I took it to the local dealership to check for any recalls, TSBs or updates.
Turned out I was the first guy to show up for the steering balljoint recall. Toyota had determined that the joints were not providing the service that was engineered into the vehicle, so Toyota decided to change them before they failed. That illustrates to me the difference in philosophy between the companies.
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