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Why not? The average driver is at ~10,000-15,000 miles per year, so it gives a decent estimate as to fuel costs per year w/ a nice round number. It also illustrates how much someone can save. For instance going from 10-15mpg doesn't sound like as much of a difference as going from 30mpg to 60mpg, but over 10,000 miles the smaller difference numerically would result in 333.3 gallons of fuel saved, as opposed to the larger difference at 166.6 gallons saved. It's an easier way for people to visualize and relate to the cost of gasoline.
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