http://www.reuters.com/article/tnBas...35111420070910
on why they dropped incentives:
Quote:
Lentz, who was speaking on the sidelines of a Toyota briefing for investors, said Toyota had offered less generous discounts in August because stronger sales in June and July had drawn down inventory to less than 40 days supply of sales.
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makes sense, also explain why sales dropped, a short supply constricts sales and often will send customers to other brands.
More on why they have rebates:
Quote:
But he said Toyota was finding that over a third of Tundra buyers were turning up at showrooms with vehicles that are worth less than the amount still due on the loans used to finance them.
The average amount of that "negative equity" for Tundra buyers facing that problem is $3,600, he said.
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Yup, applies to all truck sellers, you need rebates to get people out of negative equity.
On off make trade ins
Quote:
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But he also said the Tundra was winning over customers from U.S.-based automakers for a 40-percent "conquest rate," with half of those buyers trading in full-size pickups from GM, Ford and Chrysler LLC.
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Fan
