|
This article is vague and fails to provide any detail on how they measure to determine it is making a profit (plus the lack of any actual figures). Factor in the $1.2 billion spent building the San Antonio plant and the Tundra won't be in the green for a long time. Are they even including development costs?
It sounds more like spin to justify buying market share with resale value-eroding incentives. That may be a harsh statement but $5000 incentives on any new vehicle is absurd, especially when the goal appears to be chasing market share. That is the kind of stuff that got the domestics in trouble in the past.
__________________
1994 Chevrolet Lumina Euro
Last edited by dsmnick; 09-17-2007 at 03:57 PM.
|
