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[engineer]

~19000 Tundra's sold per month, and 40% of those are conquest sales. . . . . That makes 7600 per month conquest sales. Of these 7600 conquest sales, only half are in the form of full sized trucks. So that makes 3800 Tundra sales per month coming from full size GMC, Chevrolet, Dodge, and Ford trucks. Split equally between these four makes, that's 950 trucks per month coming form any one of the domestic makes. . . . .hardly a blip on the full size truck market. . . .

To put this into perspective, Ford sells roughly 70,000 F-series trucks per month. . . . GM sells roughly 90,000 full sized trucks per month. Dodge sells roughly 32,000 Rams per month.


Don't get me wrong, I'm sure the domestics would like to have those extra 950 sales per month that the Tundra is taking, but it's not the impending disaster that some here would have you believe.

As to the incentives, here in Dallas, many dealerships have commercials stating $9,000 off V8 double cab Tundra’s. Those are likely the smaller V8, but $9,000 off a brand new truck in it's first year!!!!!!! Also, I frequent two auto complexes with nearly every make and model and there are plenty (like 30-40) Tundra's to choose from on those lots. Does Toyota dealer trade? I would think that if one dealership was having a hard time keeping a decent inventory of Tundra's in stock, he would be able to trade a dealership around here for their excess Tundra's.