Quote:
Originally Posted by kdhspyder
By offering an economy model in both DC and CM configs this may also eliminate the 'need' for a good part of the incentives in these models. A basic truck buyer doesn't have to step up to the SR5 and then 'need' an incentive to make the deal fly.
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Pretty much.
DC and CrewMax base prices have dropped by almost $2,000, and SR5 and Limited trims gain more standard equipment with a price drop (oh the competition). Average incentives on the Tundra were reaching a little over $3000. Toyota doesn't want to throw cash on the hoods of every Tundra. It ruins resale value. This is a much smarter approach to increase the level of competitiveness of the Tundra.
