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If it connects to your intake air temperature sensor, then all they are doing is adding resistance to the circuit to trick the ECU into thinking the ambient air is cooler than it really is, which means the car will run richer to compensate for the more dense (cooler) air.
You can just do this yourself if you want to see if it works or not. Run down to radio shack or some other overpriced electrical store, and buy a high turn count potentiometer with a range up to about 1,000 ohms or so. Then install it in line with your IAT and using a multimeter, set it to like 100 ohms then go out and drive. Slowly increment it and see how it feels each time. Probably you'll only need about 200 or 300 ohms to notice a difference but I've never done this before to a 4A-GE so I don't know what is the ideal resistance to use; you'll have to play around with it which is why I am recommending a POT.
Your car will run slightly richer, your cat will run hotter, your spark plugs will have more carbon on them, etcetera from doing this sort of mod. Yes you will pick up some power, but the difference will be like driving your car in the early morning hours compared to driving it in the heat of the afternoon. Don't expect to get any "real" performance from this, but you do stand to pick up a few percentage points in performance but that's it. If they are claiming 10 or 15% improvements then they are full of crap.
I'd recommend doing this yourself rather than some kit. You'd be out no more than $5 for everything you need, and you can easily remove the parts and resolder the IAT wire when you decide it doesn't make much of a difference. You can also install a switch in parallel with the POT, that once closed, will bypass the POT and return the car's operation to normal. That way you'd get your fuel economy back and won't be running overly rich. Then if you want to run rich suddenly, just open that switch and the ECU will believe you've just changed climates.
Good luck,
BigMike
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