Quote:
Originally Posted by plane
Why would Toyota even consider doing that?
A $12,000 Prius?
That's just leaving money on the table.
There's no other carmaker in the world that has a viable hybrid system.
It's going to be like that for the next ten years.
Toyota might as well just milk the cash cow.
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Number one I don't see the Prius being that cheap at least in the near future. It will canabolize sales of the Yaris and Corolla and undermind maybe other cars. Another is Toyota shouldn't pull a GM and rest on their laurels...that's what got GM in trouble (in the past). Toyota should always strive to do the best it can and hope its one of the best or the best at what it does and offers as far as being competitive on the market. Now that other automakers see how Toyota is successful with the marketing and selling of hybrids a thought mocked by the Americans and Germans they too are all racing to build their own versions. So no, Toyota shouldn't just rest because the rest are working hard at getting it better. Then you have hydrogen fuel cell powered cars...another area of competition, yes early in its stages but the future looks promising.
