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Originally Posted by TRD-MX83
hmm.... For $62k... it's almost 30k more than a base IS350. And close to the price of the V8 M3... Lexus might price itself out of the market.
As for the LF-A... If they are targetting $200k... I'm going to say.. not too many are going to pay that much for a "Toyota"... or a "Lexus".
There's a huge population of people that buy things for a symbol or brand. LV, Coach, bags is a good example. People buy 4 cylinder MB and BMW's because? They can say they have a MB or a BMW. So if those people are going to pay close to $200k. They rather have Ferrari, Lamborghini's or a Porsche. It's a status symbol thing to them.
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Not EVERYONE uses them as a status symbol, but more of the wow factor that they get from everyone with the newest, most exotic cars.