|
selling reliability and fuel economy are obviously two very attractive things, and it clearly works well (corolla + yaris + prius all have a waiting list at least in the US), but the problem is that can only go so far when everybody else is striving to sell at the same points. biggest problem is everybody else tag on their own unique attractions to their products (like mazda with their cheesy but memorable "zoom zoom zoom") and toyota's pretty much running on reliability and fuel efficiency alone
toyota is obviously selling extremely good products but the thing is it's losing out in the "fun for your buck" department
|
