Quote:
Originally Posted by ECHOKnight2000
^^Cool! Thanks!  
I'm guessing that this 3rd gen will be an evolution in exterior design rather radical. I'm guessing it will still have the same overall shape cause of the nature of the vehicle. I'm sure Toyota will add more goodies as its their halo hybrid car. |
I'm guessing that the shape of the Prius has become part of its brand identity, its trademark. People instantly recognize the shape as a Prius, and Toyota may lose sales if they gave it a more conventional, 3-box shape, because they would not recognize it as a Prius. This is similar to how all BMWs have that twin-kidney grill and the Hofmeister kink in the rear-most side window; both are identified as BMW trademarks.
This is probably why the new Honduh (I like that, can I use it occasionally?
) hybrid vehicle looks like a Prius. I wonder if Toyota could charge Honda with trademark infringement?
