Yeah, $19,500 for a base 4X2 RAV4 sounds about right for MSRP, but remember, you never want to pay MSRP. You want to target the invoice price.
My family purchased a 2003 RAV4 last summer at around invoice price. I believe that the MSRP was about $24,500, but b/c one of our local toyota dealers was having a remodeling sale, we were able to purchase a 2003 RAV4 Sport AWD for about $21,500 (which was several hundred dollars below invoice).
the options were:
Sport Package: Sport Grill, Hood Scoop, Sport Fabric, Overfenders, Cruise Control, AM/FM/Cass/CD With 6 Speakers, Power Windows/Door Locks/Mirrors, Air Conditioner, Floor Mats, Tubuler Roof Rack, "S" Badge, Carpeted Floor Mats, & Cargo Mat.
- 16" Aluminum Wheels With P235/60R16 Tires
- 50 State Emissions
- Keyless Entry
- Power Moonroof
- Privacy Glass (Rear)
- Rear Spoiler
Look at
www.edmunds.com for more info about pricing on the RAV4. Ideally, I think for the model you're looking, invoice should be around $17,500.
Good luck. Glad you've chosen the RAV4 over the CR-V.