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I honestly don't get it. I don't get the Toyota and Saatchi partnership. All Saatchi seems able to do is consistently deliver borning (or sometimes offensive) creatives that completely miss their mark.
Saatchi is a lack-luster agency at the best of times. I haven't seen a decent creative come out of their US or Canadian branches for years. But they're really go at scare tactics with their customers (and this ad-campaign provides me with MORE proof).
Clearly some kaizen is required in this area. Perhaps putting the agency contract up for bid more frequently...
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Last edited by rolla-XRS; 10-03-2009 at 10:12 AM.
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