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There is some truth to the article.....
I've been watching Hyundai for years - they used the Toyota model and playbook out of the gate when they entered the U.S. market..... low cost market entry product and continued to move upmarket and expand offering after establishing a customer base and focus on value and continuous quality gains...... as far as Toyota not buiding exciting vehicls.... as a new Venza owner, I can tell ya it is the first vehicle over many years that got my attention and anticipated delivery...... it's not the same as when I got my celicas..... but it's a step up at least...... Focus on market dominance relagated kaizen to the back set...... IMHO
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