Quote:
Originally Posted by freeyellow2000
Oh dear. Is this cost-cutting run amok or a fundamental misunderstanding of the American automotive business? Yes. By sacrificing cosmetic changes for cost savings, Toyota fails to see the importance of fashion in their core demographic. Maybe they’ve bought into the motorhead meme that their products are appliances, and nothing more. If so, Toyota has just opened the door a bit wider for their American competition. Well, any automaker fast enough to outpace them with regular style updates.
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Their core demographic wants a reliable comfortable car, not a fashion statement on wheels. If Toyota really do consider their car as appliances they wouldn't put more emphasis on engineering to have their cars emotionally connect with the driver. This is a great move, may be challenging but necessary for the company's turnaround.
