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'10 XRS (05 & 09 XRS RIP)
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Toyota Announces Pricing For 2006 Yaris
Canada Is First Market to Sell All-New Yaris, At Dealerships in Mid-October
Responding to customer demand for more style and performance in a practical, affordable package, Toyota is bringing the all-new 2006 Yaris to the Canadian market. Toyota – already the top-selling subcompact nameplate in Canada – expects to completely redefine the expectations of owners in this highly competitive category, thanks to the Yaris’s dynamic exterior styling, roomy and chic interior, precise handling, and class-leading safety features and fuel economy.
With its introduction to North America and other parts of the world, the new Toyota Yaris becomes a truly global vehicle with widespread appeal.
Traditionally, subcompacts compromised style and performance in order to provide basic functionality at an affordable price. Toyota listened when target owners expressed their desire for a small vehicle that is highly practical, without being ’sub’ anything.
“Yaris has enormous appeal for ‘trend-setting’ owners, who demand a vehicle that expresses their personalities without compromising style, quality and handling,” said Tony Wearing, Managing Director of TCI. “Extroverted and active, these are well-educated, technologically savvy consumers who use their access to information to make knowledgeable purchase decisions based on their unique tastes and needs.”
The Yaris is the latest creation from ED2, Toyota's European design studio, and the first vehicle sold in Canada to be created entirely using Toyota’s new Vibrant Clarity design principles. ‘Vibrant’ refers to the design’s energy and innovative character; ‘clarity’ stresses rationality, the need to keep the design crisp and easy to interpret at a glance. ED2 has thoughtfully expressed Vibrant Clarity throughout the vehicle to create a design with worldwide appeal, and a character that is instantly recognizable as Toyota.
The minimal front overhang, wide stance, flowing sidelines and streamlined bumpers result in a uniquely proportioned body that is both strong and energetic. The ‘S’-shaped doors are very difficult to engineer but catch and reflect light so that it plays up the design’s refreshing energy. The flowing shoulder line enhances the lively proportions, and the forward-leaning rear silhouette creates a feeling of power and stability.
The ergonomically designed interior package is carefully designed to provide class-leading roominess in a cabin that is highly functional as well as sporty and comfortable. A number of design elements create a sense of eye-catching quality that is uncommon in the class. A ‘Loop Style Concept’ creates a visually open space using a light colour scheme that loops from the door arm rests to the pillars and headliner. The centre instrument cluster uses an unusual vertical layout and an innovative hoodless instrument panel design to create a totally unique appearance that is both sporty and highly functional.
Furthermore, the 2006 Yaris is equipped with an exceptional range of standard and optional equipment, and comes in a host of vibrant colours including three never-before seen shades: copper orange mica, bayou blue metallic and blazing blue metallic.
Buyers can also customize their Yaris by choosing from a menu of nearly 50 features to add unique style, utility and performance to their vehicle. For example, air conditioning is available as a stand-alone option on models where it is not standard equipment, and Toyota has made it extremely easy for owners to upgrade the audio system on the CE and LE trim levels (the premium audio system is standard equipment on the RS grade).
“The target buyer for Yaris values individuality and personal style,” said Wearing. “They appreciate the chance to create a total package that’s uniquely their own.”
Yaris will be sold in both 3- and 5-door models, and come in three trim levels including CE, LE, and the sporty RS grade. Manufacturer’s Suggested Retail (MSRP) price for the 3-door Yaris with manual transmission will start at just $13,580 for the CE trim level, $14,175 for the Yaris LE, and $16,880 for the 3-door Yaris RS. MSRP for the 5-door Yaris LE will be $14,910; at the RS trim level, pricing will start at $17,615.
The new 2006 Yaris will also keep prices down at the pumps; the Yaris with manual transmission uses just 6.9 L/100km city and 5.5 L/100km highway. With the automatic transmission, fuel consumption is 7.1 L/100km city and 5.8 L/100km highway.
Canadian car buyers will experience the all-new Yaris in advance of drivers in both Europe and the United States when it goes on sale here in mid-October, taking the place of best-selling Echo Hatchback.
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