As you know, GM and Ford are declining in sales lately, mainly because most of their lineups, or "bread and butter" profits are their trucks and SUVs. The results are not a surprise but for Toyota, things are looking up.
The main reason why GM and Ford are hit the hardest is because of their previous end-of-summer employee discounts, hurricanes, and the rise of gasoline prices. GM and Ford mainly makes their profit during the late fall season, where their sales peak during October, but because of their promotion of their employee discounts, it hurt their sales during the peak season.
These are the results for this year and the percentage shown are compared from October in 2004.
Companies | Vehicles Sold | Percentage Change from October 2004
General Motors 252,207 / -25.6%
Ford Motors 184,493 / -26.1%
Toyota Motor 173,086 /
+1.3%
DaimlerChrysler 164,814 / -3.1%
Honda 110,895 /
+0.4%
Nissan 72,279 / -16.5%
Hyundai 29,413 / -11.2%
BMW 22,432 / -0.8%
Kia Motors 20,631 / -10.2%
Mazda Motors 19,505 / -8.3%
source, Associated Press/Los Angeles Times, November 2, 2005