Yup - FJ is here. I heard that the yellow one was introduced to Canadian dealers about a month ago. As for pricing, consider what the FJ is. It sits inbetween the RAV4 and 4Runner so my best guess is that it will be priced around there. So...my guess is about CDN$33k. But I'm hoping for cheaper!!
Basically FJ is a stripped down 4Runner since it's supposedly the same chassis (and engine I think). Just like Corolla XRS is a stripped down Celica GTS (based on engine).
At least that's how I'm viewing it through my coke-bottle glasses.
I like it. The white roof and all adds some nostalgia since the old FJ-40 had the white roof. I had heard someone was woring on special editions already with all of the old beige and green colors they used to use on the 40s. I saw some pictures somewhere of it running the RUbicon in California.
As for Price I have heard that they are going to want to compete with the Wrangler also seeing as that is about the only other vehicle on the market right now that fits the same bill. SO I would think they would try to price it aggresively to go after some Wrangler buyers that want a little more comfort and everyday ride comfort and still ahve a truck taht can go off road witht he best of them out of the box.
If only they would do some with solid front axles.
Basically FJ is a stripped down 4Runner since it's supposedly the same chassis (and engine I think). Just like Corolla XRS is a stripped down Celica GTS (based on engine).
Then you can say that the Tacoma is a stripped down 4Runner too, because they too share the same chassis.
The FJ is meant to bring back memories of the old FJ40 Land Cruiser, while also marketing to young males and those that can remember the FJ40.
Toyota is aiming to sell the FJ towards the offroad community.
Quote:
Toyota Targets Enthusiasts in Marketing Campaign for 2007 FJ Cruiser
Date Posted 11-08-2005
ATLANTA — Toyota kicked off its marketing campaign for the 2007 FJ Cruiser in the Mojave Desert following the SEMA show last week. It was the first of a series of events aimed at influential off-roaders, Inside Line has learned.
"We will do no TV advertising," said James Farley, Toyota Division vice president of marketing. "We will only focus on the enthusiast."
Farley said the company has hired "close to 50 off-road instructors" who will conduct a series of events throughout the country in the coming months as Toyota introduces the latest iteration of the roughneck FJ40 to a group of new consumers. The company is turning to over 30 Land Cruiser clubs in the U.S. to come up with participants for its FJ Cruiser off-road programs.
"Many people don't know what the FJ40 is," Farley said. "We'll spend all of our money establishing the FJ Cruiser's credibility as an off-road machine. We won't race [it] before we do rock crawling [and] mud and trail activities."
The 2007 FJ Cruiser goes on sale in February.
What this means to you: Toyota shows it understands the rule of the off-road: If you don't have authenticity, you don't have anything when it comes to vehicles like the FJ Cruiser.
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Welcome back Terry. I can't wait to see how this goes.
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