TOKYO, March 29 (Reuters) - Toyota Motor Corp. (7203.T: Quote, NEWS , Research) is offering another $1,000 in sales incentives on its new Tundra full-sized pickup truck in the United States, as it faces pricing pressure from domestic rivals.
The new incentive can only be applied to help a customer with a vehicle trade-in allowance, Japan's top automaker said.
Toyota already offers incentives of up to $2,000 cash back on the Tundra, depending on the model and region, trade publication Automotive News reported.
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TOKYO, March 29 (Reuters) - Toyota Motor Corp. (7203.T: Quote, NEWS , Research) is offering another $1,000 in sales incentives on its new Tundra full-sized pickup truck in the United States, as it faces pricing pressure from domestic rivals.
The new incentive can only be applied to help a customer with a vehicle trade-in allowance, Japan's top automaker said.
Toyota already offers incentives of up to $2,000 cash back on the Tundra, depending on the model and region, trade publication Automotive News reported.
I wonder if it's going to end up priced just like the Domestics. I remember reading a post or an article a while back saying that Toyota would start a price war with these trucks. I didn't really think they would end up being much diffrent than before, but with them coming out with more incentives I can beleive it and see the Tundra being advertised for $15 or $16K (base trucks) like others.
I remember my dad going and looking at a T-100 and the price being like 12K for a base model at the time. So maybe we will see Bargins on the tundra soon too!
I wonder if it's going to end up priced just like the Domestics. I remember reading a post or an article a while back saying that Toyota would start a price war with these trucks. I didn't really think they would end up being much diffrent than before, but with them coming out with more incentives I can beleive it and see the Tundra being advertised for $15 or $16K (base trucks) like others.
I remember my dad going and looking at a T-100 and the price being like 12K for a base model at the time. So maybe we will see Bargins on the tundra soon too!
In Canada we don't see rebates until the end of the year on any Toyota model. It's very different for Toyota up here.
Titan just came out with a $4000 rebate on all Titans (that's gotta hurt trade in values!), GM has a $1500 Rebate on the new Sierra/Silverado Crew Cab. Dodge has $2000 Rebate on all Rams. Ford has $1500 on F150s.
In Canada we don't see rebates until the end of the year on any Toyota model. It's very different for Toyota up here.
Titan just came out with a $4000 rebate on all Titans (that's gotta hurt trade in values!), GM has a $1500 Rebate on the new Sierra/Silverado Crew Cab. Dodge has $2000 Rebate on all Rams. Ford has $1500 on F150s.
Fan
Yeah it must be a lot diffrent because you regularly see $10K off of trucks here, that might be just in Texas I don't know. But that's both Factory and Dealer rebates. One dealer has an ad every week for F-150 for $11,888, and I think that has a/c, not sure. A/C and auto trans you can get for $12,999. GM and Dodge you regularly see for $14-15K. I think that's part of what has killed the small truck market, why buy a small one when you can get a big one for the same price.
interesting, since the 5.7 basically gets the same mileage as the 4.7.....
I wouldn't call a 2 mpg difference "the same".
Called up my buddy who works at a dealership and they have 63 in stock and sold a staggering 3 trucks since Friday of last week. Yeah... they're selling like hot cakes.
^^^To be fair GM brought their 900 series SUV's out early 2006 when gas was high or higher, their bigger and take up just as much gas as the previous gen, sure they're improved but unlike Toyota, GM and the other domestics put their eggs in one basket, and from the looks of it a dangerous one as gas prices and supply is volitale in these times.
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DETROIT, March 29 — Toyota Motor continues to increase discounts on its new full-size pickup, the Tundra, another sign that it is not cutting into the profitable truck market as much as rival automakers had feared.
Toyota dealers began offering a $1,000 trade-in incentive this week to Tundra buyers, who can combine that discount with existing cash-back offers of as much as $2,000.
Analysts say they are surprised to see such heavy incentives on a vehicle that went on sale less than two months ago, but Denise Morrissey, a spokeswoman for the automaker, said that such offers were “just part of how you do business.”
Ms. Morrissey said Thursday that higher discounts were available on some competing trucks and that failing to keep up could hurt the Tundra’s ability to attract shoppers. “In the truck segment, the customers really do expect them,” Ms. Morrissey said. “This is our first real foray into this segment. When in Rome, you know.”
The Tundra’s growing list of incentives is welcome news in Detroit, which has long dominated the pickup market. Although General Motors and Ford have publicly said they are not worried about losing sales to the Tundra, Toyota has shown repeatedly that it should never be underestimated.
So far the Tundra, which was redesigned to be bigger and brawnier, has fallen short of its publicity. Toyota, known for its commitment to vehicle safety, suffered a mild embarrassment last week when the federal government gave the Tundra a four-star rating in frontal crash tests — one star fewer than all competing models made by Detroit.
Someone on another board said that if Toyota were only building these trucks in Princeton, there would be no rebates on the hood. Anyone remember the leaked memo posted a while ago titled "Toyota Sweats U.S. labor costs"? It's only going to get worse the more plants they build and the more the UAW knocks at their door.
They better not get too crazy...helping sales at the expense of hurting resale values is a Detroit disease that Toyota shouldn't be eager to catch.
DETROIT, March 29 — Toyota Motor continues to increase discounts on its new full-size pickup, the Tundra, another sign that it is not cutting into the profitable truck market as much as rival automakers had feared.
Toyota dealers began offering a $1,000 trade-in incentive this week to Tundra buyers, who can combine that discount with existing cash-back offers of as much as $2,000.
Analysts say they are surprised to see such heavy incentives on a vehicle that went on sale less than two months ago, but Denise Morrissey, a spokeswoman for the automaker, said that such offers were “just part of how you do business.”
Ms. Morrissey said Thursday that higher discounts were available on some competing trucks and that failing to keep up could hurt the Tundra’s ability to attract shoppers. “In the truck segment, the customers really do expect them,” Ms. Morrissey said. “This is our first real foray into this segment. When in Rome, you know.”
The Tundra’s growing list of incentives is welcome news in Detroit, which has long dominated the pickup market. Although General Motors and Ford have publicly said they are not worried about losing sales to the Tundra, Toyota has shown repeatedly that it should never be underestimated.
So far the Tundra, which was redesigned to be bigger and brawnier, has fallen short of its publicity. Toyota, known for its commitment to vehicle safety, suffered a mild embarrassment last week when the federal government gave the Tundra a four-star rating in frontal crash tests — one star fewer than all competing models made by Detroit.
GM offered $4,000 to even $5,000 cash backs on their Silverados last year when gas was + $3.00/gallon. I'd like to think that Toyota would learn from that. Large gas guzzling vehicles don't sell well when gas is over $3/gallon.
Yet they released a larger gas guzzler now that gas is very expensive and a problematic middle east. Not very smart.
If I want a real work truck, I'd get a Ford Super Duty. Those trucks can do +300,000 miles with one hand tied behind its back.
GM offered $4,000 to even $5,000 cash backs on their Silverados last year when gas was + $3.00/gallon. I'd like to think that Toyota would learn from that. Large gas guzzling vehicles don't sell well when gas is over $3/gallon.
Yet they released a larger gas guzzler now that gas is very expensive and a problematic middle east. Not very smart.
If I want a real work truck, I'd get a Ford Super Duty. Those trucks can do +300,000 miles with one hand tied behind its back.
Are you serious? You actually think Toyota shouldn't get into the full size truck market because gas prices are high?
They are building 200,000 trucks in a market of 2.4 million. Keep some perspective.
Are you serious? You actually think Toyota shouldn't get into the full size truck market because gas prices are high?
They are already in the market. Their previous Tundra took a hit in sales. Go to Toyota dealers and you'll see dozens of 2006 Tundras growing mold in the back lot. Not even their $3,500 or $4,000 rebates help move them out.
My neighborhood dealership has only sold 3 new Tundras in a week while over 60 of them are rotting on the lot.
The big 3 are also taking a hit on sales of their big trucks.
If Toyota was smart, they would expand their hybrid line up on the lower priced cars like: Yaris, Corolla and not on Premium models like Highlander or a $27,000 hybrid Camry, not including dealer mark ups.
If they were smart, they'd pump hybrid technology into smaller cars not pigs like an SUV or a big 4 door sedan.
Honda is hard at work to mass producing Hybrids. Basically they're shooting for a hybrid vehicle to sell for under $15,000. When that happens, people will line up for blocks to buy one.
Quote:
They are building 200,000 trucks in a market of 2.4 million. Keep some perspective.
Fan
Wow, build a limited number of vehicles for a loss. Some perspective of yours.
They are already in the market. Their previous Tundra took a hit in sales. Go to Toyota dealers and you'll see dozens of 2006 Tundras growing mold in the back lot. Not even their $3,500 or $4,000 rebates help move them out.
My neighborhood dealership has only sold 3 new Tundras in a week while over 60 of them are rotting on the lot.
The big 3 are also taking a hit on sales of their big trucks.
If Toyota was smart, they would expand their hybrid line up on the lower priced cars like: Yaris, Corolla and not on Premium models like Highlander or a $27,000 hybrid Camry, not including dealer mark ups.
If they were smart, they'd pump hybrid technology into smaller cars not pigs like an SUV or a big 4 door sedan.
Honda is hard at work to mass producing Hybrids. Basically they're shooting for a hybrid vehicle to sell for under $15,000. When that happens, people will line up for blocks to buy one.
Wow, build a limited number of vehicles for a loss. Some perspective of yours.
The 2006 Tundra was a 7/8ths truck.
Wow, so honda is "hard at work producing mass hybrids" I guess that is why they are taking it out of the Accord?
Meanwhile Toyota has 3 hybrid models out now, and plan by 7 years to have a hybrid in EVERY type of vehicle they make, including the Tundra.
"if Toyota was smart" Ha, you don't hear that much these days.
You don't follow automotive news much do you.
" Wow, build a limited number of vehicles for a loss. "
And you definately don't understand the automotive industry.
Fan
Last edited by toyotafanfan; 03-30-2007 at 03:34 PM.
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