Toyota is the official vehicle manufacturer of 2007 SEMA Show

Toyota Named Official Vehicle Manufacturer For 2007 SEMA Show

Toyota Motor Sales (TMS), U.S.A., Inc., announced today that Toyota will be the official "Vehicle Manufacturer of the Show" for the 2007 Specialty Equipment Market Association (SEMA) trade show in Las Vegas from October 30 to November 2.

"We are thrilled to be the official Vehicle Manufacturer of the 2007 SEMA Show," said Jim Farley, Toyota Division group vice president of marketing. "The SEMA Show has grown in leaps and bounds each year and has been instrumental to the growth of the aftermarket business and the ever-expanding partnerships between automakers and aftermarket suppliers. SEMA is very important to Toyota, and has become one of the key annual automotive events for us. In fact, in addition to being the official vehicle manufacturer, we are planning to stage a world premiere at this year's show."

The SEMA Show has been a significant showcase for Toyota and Scion project vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA's prestigious design awards by being named the "most accessory friendly truck of the 2006 SEMA Show." SEMA has also been instrumental in helping Toyota demonstrate the vast accessory capabilities of vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and many other products in the Toyota lineup.

Toyota's participation at SEMA continues to grow. This year, in addition to being the Vehicle Manufacturer of the 2007 SEMA Show, Toyota will expand its activity even further with official participation from its Lexus luxury division.

SEMA Show occurs in late October/early November (10/30 to 11/2)

[toyotaholic]

so what happens when a auto manufacturer is named "official auto manufacturer of SEMA", do there cars become main focus at SEMA?

[SILVERadoTACOMA]

They spent the most money to sponsor the event???

[ECHOKnight2000]

Kind of ironic since Toyota doesn't have a sports car in the line up or one that's even close, at this point. Yeah I know SEMA they customize pretty much anything but still...ironic!

[Wolfman]

Originally Posted by ECHOKnight2000

Kind of ironic since Toyota doesn't have a sports car in the line up or one that's even close, at this point. Yeah I know SEMA they customize pretty much anything but still...ironic!

I'm thinking a more refined version of either LF-A or FT-HS will be making an appearance. maybe TRD will finally get off their arse and make a production SC for the 4.0 too.

[TravisAe86]

can u people stop talking about sports cars and this and that??!!! shit. we know toyota dont have that...yet. Just tune the god dame car.....

[EchoHoLiK]

I agree, Travis. SEMA doesn't mean it's "sports car this, sports car that." In fact, it's all about show cars, in which many of those sports cars featured there are more for show than go.

This is a great stepping stone for Toyota to ease itself back to producing a sports car or two, since doing so requires huge amounts of effort and finance. Therefore being there is a great way to research the consumers' needs and wants, and to gauge reactions.

[BLUEMEANIE]

In addition to Toyota think Scion. The entire line up of Scion vehicles has become the marketing face of the tuner world.

[Christian87N]

why do i get the feeling that the world premier has something to do with the ft-hs?

[trxr]

Provided its better than last year's Camrod, this should be intresting.

[Frozentide]

Awesome!! Hopefully this is a step in the right direction for Toyota!!

[Car_Lover]

Really now? Well, good for Toyota.


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