Jim Farley Jumps Ship to Ford for $20 Million

[GrandePdre]

Amy Wilson
and Dave Kushma
Automotive News
October 11, 2007 - 9:34 am ET
UPDATED: 10/11/07 3:13 p.m. EDT




Jim Farley, a marketing star at Toyota Motor Corp., is joining Ford Motor Co. as group vice president of marketing and communications.

Farley, 45, joins Ford in mid-November. He will be Ford’s senior marketing officer and will report to CEO Alan Mulally.

After 13 months on the job, Mulally is making his first significant outside hire in Farley. Ford has been looking for a global marketing officer for several months.

“He brings so many good things,” Mulally said in an interview with Automotive News today.

“It’s a proven track record of marketing and product development and working together and the knowledge of one of the finest production systems in the world with Toyota. He also has admired Ford over the years. He appreciates what we’re doing today.”

Farley spent 17 years at Toyota Motor Sales U.S.A. Inc., most recently as general manager of Lexus Division. He previously was group vice president of marketing for Toyota Division.

Farley also oversaw the launch of Toyota’s youth subbrand, Scion.

Global reach

Mulally said Farley will work with Ford’s worldwide business units and global product development organization. Farley will oversee Ford’s global communications and public relations operations.

He will lead Ford’s efforts to connect more closely with customers through integrated marketing, advertising, digital communications, brand development, product planning, research, product communications and public relations.

Mulally said Farley will have two priorities.

“The first one being to share the story, the wonderful story of Ford — the improvement in quality, the global product, the new cars, the crossovers, the SUVs, just to capture the excitement,” Mulally said.

“Another priority equally, is to join (global product development chief) Derrick (Kuzak) and the product development team as a partner to bring marketing and product development together to create the future cars and trucks that people really do want and value.”

More changes to come

Ford continues to seek a successor to Cisco Codina, who retired last month as the company’s group vice president of North American marketing, sales and service.

Farley said he is eager to get started.

“My connection with Ford goes way back to my first car, a 1966 Ford Mustang,” Farley said in the statement. “I bought it when I was 15, restored it and drove it from California to Michigan. I am excited to make that trip once again.”

Mulally, who has criticized Ford marketing decisions, challenged the company’s marketing leaders late last year to do a better job of promoting product in 2007.

That resulted in Ford shifting away from the Bold Moves campaign launched in 2006 in favor of the Ford Challenge promotion it has been using.

Mulally said he wants to tune up the quality of Ford marketing, but didn’t expect to increase the budget.

“We have a good investment today,” he said. “I don’t see that changing too much.”

Toyota changes

Farley’s exit from Toyota is the latest of several high-profile departures of U.S. executives from the Japanese automaker in the past few months.

Last month, Jim Press left as president of Toyota Motor North America Inc. to become co-president and vice chairman of Chrysler LLC. Press had been Toyota’s top-ranking North American executive.

In August, Deborah Wahl Meyer defected from Toyota, where she had been marketing vice president of Lexus Division, to become Chrysler’s chief marketing officer.

Jim Lentz, executive vice president of Toyota Motor Sales U.S.A. Inc., said Farley’s hiring by Ford “shows how highly the industry prizes the talent, knowledge and experience” of Toyota executives.

“Toyota has an amazingly deep bench, and the new promotions provided an opportunity to reward a number of top performers,” Lentz said.

Mark Templin, Toyota Division’s vice president for Scion, succeeds Farley as Lexus general manager. Scion corporate manager Jack Hollis succeeds Templin. Dawn Ahmed, Toyota Division’s national cross-vehicle marketing manager, replaces Hollis.

[ECHOKnight2000]

Damn. Dropping like flies.

I guess I can see the domestics hiring the best but at the same time it seems they put too much money into the top brass and not into the actual company. Which I know is a problem with the domestics. Too much overhead and execs are overpaid for the most part. Even if they took a cut from the paycheck they are still way well off so its not like they would be living in a cardboard box. Sort of like the analogy of an artist can hire the best producers and high tech stuff for the album but in the end is it just superficial mumble jumble, is is overengineered or is it about the music. So in other words is this about better cars in the end? (Yes I know but just because they are some of the best doesn't mean it can work for the domestics)
Don't get me wrong I don't want the domestics to go away (who will I hate then? Just playin'). It will be interesting to see what these ex-Toyota execs do for the domestics and if anything changes or if its just superficial.

[TRD VVTi]

Ford sucks, but they are making better vehicles.

They are apparently taking some steps in the right direction and this hire will probably help them even more.

Ford still sucks though overall, and probably always will.