Toyota needs to give up on the full size truck in America. They've been trying for 20 years with no gain in market share. Americans don't want a full size Toyota...period.
They ought to focus on building a really good small (not midsize) truck **cough**Hilux**cough**...that market is up for grabs right now.
Somehow I got invited to a pre-release market review of the current generation Tundra. It was over in the corner with all its badges removed... along with all the other current full size trucks sold in the US... and a new Double Cab Tacoma with a long bed. I'd seen pictures of it on the internet, so I knew what the stranger in the corner was.. and was surprised that most of the reviewers thought it was a new Ford or Dodge.
I was totally unimpressed and actually very pissed off that Toyota had finally decided to build something SO BIG (especially that 4 door MEGA cab) that it wouldn't fit in a standard American garage... just like all the other monster trucks sold in the US. I expressed my disappointment with the new Tundra and the double cab long bed Tacoma in my review. And for the guy who said "hey, just write to Toyota and tell them what they need to change"... I've done that several times, and all I get is a reply that says "we're sorry you don't like our Toyota".
I'm on Toyota pickup #9 (2009 Tacoma)... but I've had several full size American pickups... and 6 El Caminos. My favorite of the Toyotas was my 86 SR5 Xtra cab 4X4... mostly because it was simple, and the RIGHT SIZE. But I'd rather have a new current sport ute from Australia (made by Holden/GM or Ford)... because the El Camino concept still works best for me. You can't get the same power or gas mileage out of a brick as you can from something that's light and aerodynamic. GM even makes a smaller version ute in Brazil, marketed as a Chevrolet Montana or Tornado in Mexico and Utility in South Africa.
Unfortunately Ford and GM decided that smaller pickups don't make them the profit that monster trucks do... and if they make a good one, they're only competing with their profit generators... and if anyone imports one, they have to deal with the "chicken tax" on import trucks.
So... don't be looking for any smaller pickups in the US... and if Toyota wants to waste its money on monster trucks... let em have at it. I won't be purchasing one... they won't fit in my garages... they get horrible gas mileage... they don't fit in parking spaces... and I don't have a 5th wheel to pull. Not unlike 75% of the pickup buyers in the US, the most that ever gets in the bed of my truck is a motorcycle. or a few bags of concrete... and there's no point in trying to carry a passel of kids in a gas guzzler pickup.