Join Date: May 2005
Location: Red Bluff, CA
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Please post their market share year-by-year. Sales growth does not necessarily mean market share growth.
Then compare it to the market share growth they experienced in the small car/truck market in that same time period.
The poor sales of the Tundra is undeniable, even to the Kool-Aid drinkers.
Even though the current Tundra had a rough start in 2007, it has become a reliable, capable 1/2 ton that was designed in the US and built in Texas...and it still gets outsold by the Ram by nearly 2.5:1
Their marketshare has grown from those days. The T100 sold ~40,000 in its best year, the Tundra in its worst year doubled that. If Toyota was selling 1,000 Tundras a month, you might be on to something, but they sell FAR more than enough to be viable in the market and taken seriously. Nissan has had far more problems in the segment than Toyota has.
As for the 200K a year sales target for the 2G Tundra, they nearly got it in 2007 with 196K, but those targets were before gas hit $4.50/gallon and the worst recession in 70 years hit us. The first generation Tundra sold very consistently during its run at over 100,000/ year, except for 2002 and 1999, which wasn't a full year of sales.
I agree with you that the Tacoma should go back to being smaller and that Toyota should just sell the Hilux in the US like they used to, but styled and outfitted to the American market.
1991 Toyota Camry 40,000 mi
1994 Toyota Pickup 96,000 mi
2005 Chevrolet Silverado 59,000 mi
2006 BMW 330i Sedan 152,000 mi
2007 Toyota Camry Hybrid 110,000 mi
Last edited by 84Cressida; 11-15-2012 at 01:31 AM.