2014 Toyota Tundra Rumored for Chicago Auto Show Debut
Quote:
Toyota’s first foray into the full-size half-ton truck market was unveiled in 2007 in Chicago, and now AutoGuide has learned that Toyota will likely reveal its all-new Tundra during the upcoming 2013 Chicago Auto Show.
The Tundra has seen lackluster sales, even though when it first debuted it had all the right power and towing numbers to compete with the big three. The main issue with the truck was not design, but that it wore an un-American badge few truck buyers were interested in.
Not much is known about the new Tundra as Toyota is staying very tight lipped, but it will have to be a radical departure from the current design. The new truck will probably be more angular, emulating what the other players have been doing with their trucks lately.
Do you know if this will be all new or a heavy redesign. I remember you saying Toyota won't come up with a totally new one till later in the decade?? This is a just a heavy redesign?? Probably work on the chassis and other stuff as well I assume?? The Tundra needs a kick in the pants. Its a good truck but its in a den of lions. The new RAM is a very nice truck.
__________________ America: Divided by ideology, united by tragedy.
Toyota needs to give up on the full size truck in America. They've been trying for 20 years with no gain in market share. Americans don't want a full size Toyota...period.
They ought to focus on building a really good small (not midsize) truck **cough**Hilux**cough**...that market is up for grabs right now.
Toyota needs to give up on the full size truck in America. They've been trying for 20 years with no gain in market share. Americans don't want a full size Toyota...period.
They ought to focus on building a really good small (not midsize) truck **cough**Hilux**cough**...that market is up for grabs right now.
Uh, no, their market share has gone up quite significantly from the T100 and they're still on track to sell over 100,000 this year, so apparently some Americans do want a full-size Toyota.
__________________
1991 Toyota Camry 14,000 mi
1994 Toyota Pickup 64,000 mi
1998 Toyota Avalon 143,000 mi
2005 Chevrolet Silverado 54,000 mi
2006 BMW 330i Sedan 110,000 mi
2007 Toyota Camry Hybrid 79,000 mi
Uh, no, their market share has gone up quite significantly from the T100 and they're still on track to sell over 100,000 this year, so apparently some Americans do want a full-size Toyota.
Please post their market share year-by-year. Sales growth does not necessarily mean market share growth.
Then compare it to the market share growth they experienced in the small car/truck market in that same time period.
The poor sales of the Tundra is undeniable, even to the Kool-Aid drinkers.
Even though the current Tundra had a rough start in 2007, it has become a reliable, capable 1/2 ton that was designed in the US and built in Texas...and it still gets outsold by the Ram by nearly 2.5:1
Do you know if this will be all new or a heavy redesign. I remember you saying Toyota won't come up with a totally new one till later in the decade?? This is a just a heavy redesign?? Probably work on the chassis and other stuff as well I assume?? The Tundra needs a kick in the pants. Its a good truck but its in a den of lions. The new RAM is a very nice truck.
I don't know anything about the engine or powertrain. To me it looked like a very different truck. My guess is it will be marketed as all new.
I can tell you this, the new design will be either love it or hate it. There probably won't be many "meh" comments.
Toyota needs to give up on the full size truck in America. They've been trying for 20 years with no gain in market share. Americans don't want a full size Toyota...period.
They ought to focus on building a really good small (not midsize) truck **cough**Hilux**cough**...that market is up for grabs right now.
Please post their market share year-by-year. Sales growth does not necessarily mean market share growth.
Then compare it to the market share growth they experienced in the small car/truck market in that same time period.
The poor sales of the Tundra is undeniable, even to the Kool-Aid drinkers.
Even though the current Tundra had a rough start in 2007, it has become a reliable, capable 1/2 ton that was designed in the US and built in Texas...and it still gets outsold by the Ram by nearly 2.5:1
A car is a huge investment while Kool-Aid is just a thirst quencher. I can purchase over 45,700 single packages of Kool-Aid with the money that I was going to purchase a new Tundra with.
A car is a huge investment while Kool-Aid is just a thirst quencher. I can purchase over 45,700 single packages of Kool-Aid with the money that I was going to purchase a new Tundra with.
That is roughly only one month's supply in the bee household.
Please post their market share year-by-year. Sales growth does not necessarily mean market share growth.
Then compare it to the market share growth they experienced in the small car/truck market in that same time period.
The poor sales of the Tundra is undeniable, even to the Kool-Aid drinkers.
Even though the current Tundra had a rough start in 2007, it has become a reliable, capable 1/2 ton that was designed in the US and built in Texas...and it still gets outsold by the Ram by nearly 2.5:1
Their marketshare has grown from those days. The T100 sold ~40,000 in its best year, the Tundra in its worst year doubled that. If Toyota was selling 1,000 Tundras a month, you might be on to something, but they sell FAR more than enough to be viable in the market and taken seriously. Nissan has had far more problems in the segment than Toyota has.
As for the 200K a year sales target for the 2G Tundra, they nearly got it in 2007 with 196K, but those targets were before gas hit $4.50/gallon and the worst recession in 70 years hit us. The first generation Tundra sold very consistently during its run at over 100,000/ year, except for 2002 and 1999, which wasn't a full year of sales.
I agree with you that the Tacoma should go back to being smaller and that Toyota should just sell the Hilux in the US like they used to, but styled and outfitted to the American market.
__________________
1991 Toyota Camry 14,000 mi
1994 Toyota Pickup 64,000 mi
1998 Toyota Avalon 143,000 mi
2005 Chevrolet Silverado 54,000 mi
2006 BMW 330i Sedan 110,000 mi
2007 Toyota Camry Hybrid 79,000 mi
Last edited by 84Cressida; 11-15-2012 at 12:31 AM.
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